A Year of Oxford Street: A Street in Motion

On the 11th of June 2024, we launched our digital billboard on Oxford Street — and what a year it’s been.

In just twelve months, this world-famous street has been undergoing a transformation. From the arrival of global retail icons to city-wide conversations about and public space, Oxford Street has seen change — and we’re proud to have been part of it.

Where brands meet Half a Million Daily

Oxford Street screen, positioned next to John Lewis, our screen sits at the heart of Europe’s busiest shopping street. With over 500,000 visitors passing through daily, it provides strong exposure for brands looking to connect with people in one of London’s busiest areas.

A Landmark Year for Retail — and What’s Next

Since our screen launched, Oxford Street has welcomed a wave of major openings and retail innovation:

• IKEA opened its highly anticipated Oxford Street store in May 2025, bringing sustainable, city-centre shopping to new heights.
• Puma (to open Autumn 2025), Mango (2025), and Abercrombie & Fitch (Opened February 2025) all launched new or refreshed flagships, reinforcing Oxford Street’s position as a hub for iconic global brands.
• Retail spaces continue to redefine the high street experience. The Cube at Flannels X has an immersive, experience-led retail that blends fashion, technology, and culture.

A Street Reinventing Itself

Oxford Street is not only changing — not just in look, but in how it’s used.

The long-discussed plans to make the street fully pedestrianised are progressing. The final consultation phase is underway, with decisions expected by October 2025. If approved, the transformation will begin in stages — potentially reshaping Oxford Street into one of the most people-first retail destinations in the world.

As Mayor Sadiq Khan put it:

“Oxford Street has the potential to be one of the best outdoor shopping destinations in the world — on par with the Champs-Élysées in Paris or Fifth Avenue in New York.”

There’s still a way to go, but the ambition is clear — to turn Oxford Street into a space that works better for everyone who uses it.

From long-established brands to new concepts, Oxford Street is shifting. It’s less about just shopping, and more about creating a place people want to be.

And as the street keeps evolving, our screen will continue to reflect what’s happening — at the very heart of it.