OOH Research Shows Positive Outcomes For Advertisers During Restrictions

An Out of Home industry collaboration which pooled the results from 65 campaigns between March and September 2020, has revealed that those advertisers who continued to invest in Out of Home, during restrictions, benefitted from strong performance including an average +51% shift in ad recall and increase of +16% for purchase intent.

The research undertaken by the industry, and endorsed by Out Of Home industry body Outsmart, featured a range of campaigns across OOH media sites.