Industry News News




Author: Jade
Published: April 21, 2023

London Lites is partnering with Frasers Group to launch a brand new digital-OOH platform, The Cube, at its Flagship store on London’s Oxford Street

Flannels X and premium digital out-of-home media owner London Lites have joined forces to create a brand new 215m2 digital media opportunity on London’s Oxford Street.

Sam Dayeh, CEO of London Lites: “This is a unique and unrivalled opportunity for luxury brands to showcase bespoke digital artwork on the wraparound façade of Flannel’s flagship store on the UK’s busiest and most famous high street.”  Running alongside W1 Curate’s public art platform, which represents some of the world’s most influential artists (for example, Beeple, David Bailey, Tracey Emin, Gavin Turk, Anish Kapoor, David Shrigley, Zoe Law, David La Chapelle, Goldie to name a few exhibitors), advertisers will have the opportunity to use the thirty-seven 8K LED screens to deliver an immersive consumer experience in a stand-out environment.

The Cube by London Lites is a new multidimensional platform for brands to engage with half a million consumers daily. The 37 LED screens can be used as one canvas or as a series of individual portraits delivering a sole one-minute advertiser presence within the digital art landscape. The latest state-of-the-art technology will also allow brands to push the boundaries of creativity via 3D executions.

Flannels’ growth and success to date lies in their ability to understand the luxury market and its new generation of shopper. Flannels X provides consumers with a fully immersive experience with culture, creativity and collaboration taking centre stage. This new digital partnership with London Lites gives luxury brands access to the most exciting, future-facing fashion brand and its Gen Z customers alongside the unrivalled retail and workplace audiences that Oxford Street delivers.

About London Lites:

Established in 2012, London Lites is a new generation digital out-of-home media owner with a portfolio of 35 premium LED screens in key central London locations.  Flannels X is an exciting addition to London Lite’s dynamic digital portfolio, providing a new platform for brands to build connections, create conversations and inspire the next generation with bespoke digital content on Europe’s busiest retail street Oxford Street.

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About London’s Oxford Street:

  • Bordering the vibrant residential communities across Mayfair, Marylebone, Fitzrovia and Soho, Oxford Street welcomes more than 500,000 visitors every day or 200 million a year.
  • The Elizabeth Line is predicted to bring an additional 60 million pedestrians to Oxford Street each year.
  • Home to over 38,000 residents
  • One of London’s largest employment centres, employing over 155,000 people
  • Generates an est. £4.9 billion in revenue per annum. There are ambitious targets to generate over £10bn in annual turnover by 2025 for businesses in the area – an increase of 14 percent from pre-pandemic levels.
  • Home to over 200 British fashion brands, employing over 50,000 people and educating over 2,000 students.

(Data Sources: Transport for London; Westminster City Council; New West End Company.)



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