Industry News

Kinetic: Alfresco Life OOH Report – Lockdown is officially over, and people are planning to take full advantage of their new freedoms

The latest OOH Alfresco Life data from Kinetic Worldwide shows that people are planning to take full advantage of their newfound freedom following the Government’s lifting of almost all legal restrictions.

New Alfesco Life data shows that while 70% of 18-34s are already going out (30% as much and 39% more than pre-covid), they intend to take advantage of restrictions ending (59% can’t wait to attend live events (sports gigs/theatre).

With two-thirds of adults in the UK having now received both doses of a Covid-19 vaccine, people’s confidence has grown to get out and about.

The commute is also returning, with 20m people regularly commuting into work, with reach on the London Underground expected to be close to pre-pandemic levels come September.

You can read the full findings from the full report here