SULT

Startup Sult explains how London Lites’ rapid activation assisted them in their pitch for House of Unicorns.

Find out how Henry Propora and Milly Goldsmith of Sult utilised London Lites’ digital screen at Waterloo to make an impression on James Watt of BrewDog.

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“I’ve been building my brand Sult in public across social media… Last night we had the opportunity to pitch to James Watt – the problem was, so did 50+ others. And we had 1 minute to pitch… We got a billboard outside his BrewDog Waterloo office. Thank you so much London Lites – being a tiny brand, this was never going to be easy. It’s the ongoing conflict with battling the big dog brands but you made this possible.”

“Long shot but I knew these guys love being super reactive and want to help out start ups.”

Henry Propora & Milly Goldsmith | Sult