Lingerie company Beija London explain how London Lites assisted them in developing business connections and driving footfall in retail stores.
Find out more about how Beija’s Co Founder Mazie Fisher utilized London Lites digital screens for their out-of-home campaigns.
We’ve been working on/off with our friends at London Lites since we launched. Using big digital screens are great for ego, but mostly they have given us credibility to develop business connections, and driven footfall with CTA to our retail stores. When we had a pop up shop in Shoreditch we had a big digital poster up on Shoreditch High Street (round the corner from the store, double decker bus height – impossible to miss) customers would walk in and say “I saw your ad”. Hearing women say that we know it worked.
Now we’re up on Sloane Avenue and our aim is to get more women to Peter Jones where we are stocked. It’s not always as expensive as you imagine. We’ve never regretted putting budget towards OOH. It’s helped our brand in so many ways.
Mazie Fisher – Co Founder
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